Insights
Essays, briefings and reports on media relations, executive visibility and the future of communications — written from 15+ years spent on both sides of the pitch.
Newsrooms are drowning in press releases. This essay draws on years inside NTA and years pitching from the outside to explain what actually earns a callback — and why volume pitching is the fastest way to lose a journalist relationship for good.
Full essay — coming soonAudiences trust individuals more than institutions. This briefing sets out how to build an executive visibility programme responsibly: choosing the story a leader should own, media training that actually works, and measuring the impact it has.
Full briefing — coming soonWhere AI genuinely speeds up an editorial desk — drafting, monitoring, fact-checking — and where it can't substitute for 15 years of trust with an editor. A practical view from a consultancy that uses AI-powered tools daily.
Full report — coming soonDevelopment organizations do consequential work and too often communicate it in the language of internal reporting. An argument for evidence-first storytelling that treats funders and communities as audiences to be respected, not boxes to be ticked.
Full opinion — coming soonHow we build personal brands for executives without the risk feeling like theirs to carry — the strategy sessions, content production, scheduling and wardrobe sourcing that make a brand sustainable, scalable, sovereign and profitable.
Read the methodWho we are, how we work, our media network and why partners like the Mastercard Foundation choose to keep working with us — in a document built for procurement teams and partners.
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